We take care of vagar.com (B&O vågar AB)’s digital marketing. Channels that we are responsible for:
- Google Ads, Google Shopping
- Google Analytics, Tag manager & Looker studio
- Mailchimp (Email marketing/CRM)
- Google Search Console (SEO)
- Bigcommerce (Campaign management, webmaster)

When Vagar first partnered with us, we began by analyzing and managing their Google Ads with a clear goal: to make the account straightforward and efficient for optimization. This approach led to increased exposure, greater control, and improved decision-making. Recognizing the importance of Google Ads in the buyer’s journey, we expanded into additional formats such as Google Shopping and display advertising.

We’ve successfully uploaded 1600 sku’s to Merchant Center for Google Shopping. The Adviseo framework is working successfully in optimizing the shopping feed to become more prominent and we strive for always having one product in respective product category on the first page.

After we gathered data from Google Ads we laid the foundation for a well strucutred SEO plan. The Adviseo SEO Framework 2.0 is a well thought out structure and prioritization regarding SEO and we see feast results in SERP showing vagar.com in place 0 on several important questions.

We have successfully taken control and elevated their customer insight and communication flow. Via Mailchimp we send monthly packages to important customers with super relevant information. This is aligned with web which makes everything come together.